Either two of the arguments of the UMP campaign

Thierry Saussez is met. The television clip of the Government filled at least partially the ambitions of the President of the Government information service. Directed by the agency Euro RSCG C & O (Havas) in the amount of gross EUR 3 million, it has declined from 9 to 15 may via 1,000 spots broadcast on TNT and Hertzian networks. Above all, Euro RSCG C & O campaign faithfully followed the roadmap assigned by Matignon: order the French to participate in the European elections and recall the date of the vote set for June 7: "in February, only 37 of the French knew the date of June 7, said Jean-Marc Huleux,"partner"at Euro RSCG C & o. measured fifteen days after the release of the clip.the figure had doubled.

On average, are calculated at Matignon, the French will have thus been "at least seven times" this campaign that Thierry Saussez wanted not "plan-plan" but "hyperdynamic." Where Euro RSCG C & O mount which has designed a clip based on history. Upon arrival, a large institutional campaign, of good bills, even if it avoids not always the temptation to the image of Epinal. Over forty-five seconds to the campaign, as are all great figures who marked the construction European: Robert Schuman, of course, but also Simone Veil, first President of the European Parliament, speaking with fever at the rostrum, François Mitterrand and Helmut Kohl United in a gesture of reconciliation, Jacques Delors, Valéry Giscard d'Estaing and Ariane space, Jacques Chirac, and finally, Nicolas Sarkozy, during its Presidency of the European Union. A catalogue Malet and Isaac Perhaps. But in reverse, was it possible to go a different route The exercise might be acrobatic. "We must avoid a partisan campaign", said Thierry Saussez. In ECHO, Jean-Marc Huleux adds: "the"brief"was complex: first, took party of political commitment, but a neutral floor.". Second, it is very difficult to communicate on Europe, because it is a subject almost exclusively during the European elections and never appears as a "red thread". "Where the final strategic choice of the GIS and Euro RSCG C & O:" demonstrate the importance of Europe as an actor and design, a campaign of evidence and non-balance ", insists Jean-Marc Huleux.

Lack of information

However, precautions, or even the sinuosities the Government campaign was borrowed, have not been to defuse the hostilities. The clip of the Government concludes on the images of Nicolas Sarkozy and inlays: "2008 French Presidency of the European Union" and "the g-20 Summit." Either two of the arguments of the UMP campaign... but is also two real incarnations of the European action of the head of State. Hence the rise in the niche, May 16, PS, citing "a clip of the UMP" and requesting the suspension of the clip to the Conseil supérieur de l'audiovisuel (CSA). Application dismissed may 20 by the CSA, on the grounds that "the broadcast message is not an incentive to vote in favour of certain candidates and that it is not an advertising broadcast political".

Close the ban Not quite. Because of all the communicating, including outside the Hexagon, a great absent lacking campaigns orchestrated around polling: European issues that underlie the election. TNS Sofres-Logica study for "The world", France 2, France 3 and France Inter emphasizes the poor number of French on the ballot: 44. As Europeans, if they show a much more net interest for the poll (53), they complain openly information distributed in dribs and drabs. "57 say fairly or very poorly informed", insists the study TNS Opinion.

The fault for that In France, Nicolas Bordas, President of the TBWA-France group, share then in war against "the absurd" law of 15 January 1990 prohibiting to communicate during an election period: "politicized voters have already of sufficient information to make their decision.". While on the other hand, it is advertising brings elements of information and interest of the less politicized population. "Where a lack of interest that were not enough to offset the SP campaigns, the UMP or the Modem. "But the parties believe that the French do not look at these spots and to invest little," said one observer. This explain it Nicolas Bordas is betting on a turnout not exceeding 40. While the TNS Sofres-Logica table for his survey into account, "on a rate of abstention which could vary from 52 to 60 ", according to its Director General, Brice Teinturier.